mParticle | Cordial
Cordial Partner
Cordial seamlessly connects to mParticle as your established CDP, so you can get the most out of all your data. With our bi-directional integration, you can easily stream all of your data in and out of Cordial in real time. mParticle and Cordial help you unlock the power of your real-time data to create more personal experiences with your customers and maximize the ROI of every message sent.
Overview
mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time.
Type
Technology Partner
Cordial as a data source
Cordial streams mParticle event data related to sending, receiving and engaging with messages across channels.
Cordial’s event data includes supporting metadata and contact identifiers to help mParticle create a more holistic view of your customer.
Cordial as a data destination
mParticle streams Cordial contact, behavioral and ecommerce event data from brand properties, as well as provides Audiences and profile enrichment.
Cordial uses mParticle’s data – combined with other business data – to build compelling messaging faster and create more meaningful 1:1 engagement across channels.