###### Cordial Partner

Cordial seamlessly connects to Segment as your established CDP, so you can get the most out of all your data. With our bi-directional integration, you can easily stream all of your data in and out of Cordial in real time. Segment and Cordial help you unlock the power of your real-time data to create more personal experiences with your customers and maximize the ROI of every message sent.

###### Overview

Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify, and connect their first-party to over 200 marketing, analytics, and data warehouse tools.

###### Type

Technology Partner

##### Cordial as a data source

Cordial streams Segment event data related to sending, receiving and engaging with messages across channels.

Cordial’s event data includes supporting metadata and contact identifiers to help Segment create a more holistic view of your customer.

[Learn more](https://support.cordial.com/hc/en-us/articles/360010755251)

##### Cordial as a data destination

Segment streams Cordial contact, behavioral and ecommerce event data from brand properties, as well as provides Personas and profile enrichment.

Cordial uses Segment’s data – combined with other business data – to build compelling messaging faster and create more meaningful 1:1 engagement across channels.

[Learn more](https://support.cordial.com/hc/en-us/articles/9221698990733-Send-data-from-Segment-to-Cordial-actions)

### Integrate your tech stack with Cordial.