# Natalie Dunbar

Author, 'From Solo to Scaled'

Natalie Marie Dunbar is an author, speaker, teacher, and user experience-focused content strategist. She’s worked with brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com, as well as several federal agencies in the US.

Her first book, [From Solo to Scaled: Building a Sustainable Content Strategy Practice](https://rosenfeldmedia.com/books/from-solo-to-scaled-building-a-sustainable-content-strategy-practice/), was published by Rosenfeld Media and released in July 2022.

## Articles

[Empathy for the Holidays: Why Personalization Matters in Marketing](/content/resources/empathy-marketing-for-the-holidays/index.html)

- [Consumer Behavior](/content/category/trends-consumer-behavior/index.html)
- [Marketing Strategy](/content/category/marketing-strategy/index.html)
- [Thoughtfulness](/content/category/thoughtfulness/index.html)

### Featured Articles

[**How brands can leverage Apple’s Live Activities feature**](/content/resources/how-brands-can-leverage-apples-live-activities-feature/index.html)

Apple in recent years has made the task of engaging with consumers much more conditional…

[**How Virgin Voyages simplifies complex customer journeys**](/content/resources/virgin-voyages/index.html)

The customer journey in the travel industry is very unique, requiring infinite combinations of messaging…

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