12 unique loyalty programs from leading companies

8 Minute Read

Did you know that 73% of consumers say they would join a company’s loyalty program if they thought they would be treated better as a customer? Additionally, 72% of consumers say they are more likely to recommend a company if it has a loyalty program. Loyalty programs have become an essential tool for companies to build lasting relationships with their customers.

In a world where consumers have countless options, loyalty programs serve as a powerful way for companies to stand out from the competition. By offering exclusive perks, personalized rewards, and a feeling of belonging, these programs provide customers with a sense of value and appreciation for their loyalty.

Here are 12 unique loyalty programs offered by our clients with their benefits and differentiators. So, let’s dive in and discover how leading companies are using loyalty programs to create meaningful connections with their customers.

12 unique loyalty programs

1. JOANN Smiles

Website: JOANN Smiles
Free to join: Yes
Are you a craft enthusiast? JOANN Smiles rewards you for your creative passion. By joining this loyalty program, you gain access to a range of benefits, including:

• Early access to sales and promotions
• Exclusive discounts on JOANN products
• Birthday rewards to celebrate your special day
• Invitations to member-only events and workshops
  Stay connected through emails and the JOANN app to receive personalized offers and updates.

2. Eddie Bauer Adventure Rewards

Website: Eddie Bauer Adventure Rewards
Free to join: Yes
If you have a love for outdoor adventure, Eddie Bauer Adventure Rewards is perfect for you. Some highlights of this program include:

• Exclusive member discounts and promotions
• Free shipping on all orders
• Early access to new arrivals and limited-edition gear
• Invitations to member-only events and experiences
• Access to personalized recommendations and tips
  Enjoy the convenience of communication through emails and the Eddie Bauer mobile app.

3. Ancient Nutrition Rewards

Website: Ancient Nutrition Rewards
Free to join: Yes
For those interested in health and wellness, Ancient Nutrition Rewards offers a unique loyalty program with benefits such as:

• Earn points on every purchase and redeem them for discounts
• Special promotions and limited-edition products exclusively for members
• Access to expert resources, educational content, and recipes
• Birthday surprises to make your day even more special
  Stay informed through email updates and the Ancient Nutrition website to make the most of your membership.

4. Adore Me VIP Membership

Website: Adore Me VIP Membership
Free to join: Yes
Ladies, if you’re passionate about lingerie and intimate apparel, the Adore Me VIP Membership is tailored just for you. Take advantage of the following perks:

• Monthly credits that can be used towards purchases
• Member-exclusive pricing on all styles, including sets and sleepwear
• Free shipping and exchanges on all orders
• VIP access to new collections before they’re released
• Easy skip-a-month feature to control your spending
  Connect with Adore Me through their website and app to receive personalized selections and member benefits.

5. REVOLVE Loyalty Club

Website: REVOLVE Loyalty Club
Free to join: Yes
Fashionistas, get ready to indulge in luxury with the REVOLVE Loyalty Club. Here’s what you can expect as a member:

• Exclusive promotions, early access, and pre-sale notifications
• VIP customer service for an enhanced shopping experience
• Birthday surprises and gifts
• Invitations to exclusive events and parties
• Access to limited-edition items and collaborations
  Stay connected through emails, the REVOLVE app, and their website to stay up-to-date with the latest trends and rewards.

6. Virgin Voyages Sailing Club

Website: Virgin Voyages Sailing Club
Free to join: Yes
If you’re a travel enthusiast, the Virgin Voyages Sailing Club offers a loyalty program with incredible benefits. Set sail with the following perks:

• Access to member-only rates and discounts on cruises
• Priority boarding and check-in services
• Exclusive offers for onboard experiences, dining, and spa treatments
• Invitations to Sailing Club member events and parties
• Sneak peeks of upcoming itineraries and destinations
  Receive regular updates and special offers through email and the Virgin Voyages website.

7. Paper Mart Rewards

Website: Paper Mart Rewards
Free to join: Yes
For businesses and individuals in need of packaging and craft supplies, Paper Mart Rewards offers a program with great advantages:

• Earn points on every purchase and redeem them for discounts
• Exclusive promotions and discounts throughout the year
• Early access to new products and limited-time offers
• Invitations to member-only workshops and events
• Access to personalized packaging solutions and recommendations
  Stay in the loop by subscribing to their email newsletter and visiting the Paper Mart website.

8. Wines ‘Til Sold Out Wine Subscription

Website: Wines ‘Til Sold Out Wine Subscription
Free to join: No (Membership-based subscription)
Wine enthusiasts, rejoice! Wines ‘Til Sold Out offers a wine subscription program that brings exceptional wines to your doorstep. Here’s what you can enjoy as a member:

• Exclusive access to highly-rated wines at discounted prices
• Weekly flash sales and limited-time offers
• Customizable wine preferences to receive wines tailored to your taste
• Insider knowledge and detailed information about each wine
• Automatic shipments and the ability to skip a month
  Join the subscription and keep an eye out for their regular email updates and offers.

9. Boot Barn B REWARDS Program

Website: Boot Barn B REWARDS Program
Free to join: Yes
Cowboys and cowgirls, the Boot Barn B REWARDS Program offers fantastic perks for western-style enthusiasts:

• Earn points on every purchase and redeem them for discounts
• Exclusive member discounts and promotions throughout the year
• Free shipping on all orders
• Birthday rewards to celebrate your special day
• Invitations to member-only events and sales
  Stay connected through email updates and the Boot Barn website for the latest news and promotions.

10. Backcountry Expedition Perks

Website: Backcountry Expedition Perks
Free to join: Yes
Outdoor adventurers, the Backcountry Expedition Perks loyalty program is designed for you. Get ready to explore the benefits:

• Earn 10% back in rewards credits on every purchase
• Exclusive access to member-only sales and promotions
• Free two-day shipping on orders over $50
• Gearhead assistance for personalized gear recommendations and advice
• Early access to new gear releases and limited-edition collaborations
  Receive personalized updates and offers through email and the Backcountry app.

11. Edible Arrangements Edible Rewards

Website: Edible Arrangements Edible Rewards
Free to join: Yes
For those with a sweet tooth, the Edible Arrangements Edible Rewards program delivers delicious perks:

• Free birthday gifts and surprises
• Exclusive member-only discounts and promotions
• Earn points on every purchase and redeem them for rewards
• Special offers during holidays and peak gifting seasons
• Insider updates on new products and arrangements
  Stay connected through email updates and the Edible Arrangements website to make the most of your membership.

12. L.L.Bean Rewards Program

Website: L.L.Bean Rewards Program
Free to join: Yes
Outdoor enthusiasts, the L.L.Bean Rewards Program is your gateway to amazing benefits:

• Earn 4% Bean Bucks on every eligible purchase
• Free shipping with no minimum purchase required
• Exclusive member-only sales and promotions
• Special offers and discounts on outdoor activities and experiences
• Advance notice of sales and product launches
  Stay up-to-date with L.L.Bean through email, their website, and the L.L.Bean app.

13. Thrive Causemetics Rewards Points

Website: Thrive Causemetics Rewards Points
Free to join: Yes
Beauty lovers with a cause, Thrive Causemetics Rewards Points program offers a unique way to shop and give back:

• Earn points on every purchase and redeem them for discounts
• Special member-only promotions and gifts
• Exclusive early access to new product launches
• Contributions to causes with every purchase
• Insider updates on product restocks and limited-edition releases
  Stay connected through email and the Thrive Causemetics website to stay in the loop.

14. Tillys Rewards

Website: Tillys Rewards
Free to join: Yes
Fashion-forward individuals, the Tillys Rewards program is a must-have for stylish shoppers:

• Receive a $5 reward for every $150 spent
• Exclusive member-only discounts and promotions
• Birthday rewards and surprises
• Early access to sales and events
• Special offers and discounts throughout the year
  Stay updated with Tillys through email and their website to make the most of your membership.

Keep customers coming back with a cross-channel loyalty program

In today’s competitive landscape, implementing a cross-channel customer loyalty program is essential for building strong and lasting connections with customers. How to build a cross-channel customer loyalty program offers valuable insights and best practices to guide you through the process. We highlight the importance of selecting the right loyalty program type, leveraging various messaging channels effectively, and provide real-world examples of successful companies.

Having the right marketing technology is the foundation for any successful cross-channel campaign. So Cordial’s technology gives you everything you need to execute your loyalty program messaging:

• Execute loyalty program messaging across all your channels, including email, SMS, and mobile app messages.
• Conduct advanced analytics to build granular customer segments.
• Automate marketing messages to send the right message at the right time on the right channel.
• Personalize your marketing messages using predictive intelligence and real-time customer data.

Cordial is simple to use but can have a powerful impact on the success of your cross-channel loyalty program.