The Cordial Cross-Channel Marketing Study | Cordial
The Cordial Cross-Channel Marketing Study
Discover what consumers really think of personalized messages (and why marketers aren’t delivering) in Cordial's new cross-channel marketing study filled with insights from consumers & marketers, examples of brands getting it right, and exclusive ecommerce benchmarks.
Key Takeaways:
- SMS represents incredible, largely untapped potential
- Marketers can improve performance by sending fewer, yet better messages
- 89% of marketers feel they are creating a unique experience for each customer, but only 34% of American consumers who shop in response to emails from brands, say that most of the emails they have received from brands in the past 6 months have been personalized