Designing the AI-Native Marketing Organization | Cordial
Designing the AI-Native Marketing Organization
The headlines say AI is coming for marketing jobs. The data tells a different story. In a survey of retail marketing leaders, 50% expect their teams to grow over the next two to three years. Marketing isn't shrinking, it's being redesigned, and the organizations pulling ahead are the ones rethinking roles, ownership, and governance instead of layering AI onto old structures. Produced in partnership with Dr. Janet Sherlock of Org.Works, this report maps what that redesign actually looks like.
YOU’LL LEARN:
- How the shape and size of marketing teams evolve in the AI era
- Why skill gaps persist in the race to keep pace with AI
- Why clear ownership between marketing and IT equals better outcomes
- How to run a content factory without losing brand control in the automation frontier
- How intelligence transforms from audience segmentation to customer context
- Why agency partnerships grow with the shift to service as software
- The key barriers that are slowing AI adoption