# Maximize intent signals and win customer loyalty

Converting new customers is a lot more expensive than the cost of retention. So understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels. Watch our on-demand webinar with Cordial clients Laura Mercier, bareMinerals, and BUXOM to learn how they maximize customer data and signals to drive retention and loyalty cross channel.

[Watch Now](/content/resources/maximize-intent-signals-and-win-customer-loyalty/#/index.html)

### The world’s leading brands are driving record-breaking engagement with Cordial

### Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth

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