# Strategies to win with post-purchase emails

4 Minute Read

Although acquiring a customer and activating them might be the hardest part for marketers, following up when you’ve succeeded in conversion is a must. So welcome the power of post-purchase emails, which are sent to a customer following a sale, usually within 24 hours after an order is made. They serve as a tool to help keep your company’s products and brand at the front of a customer’s mind while building trust and growing the relationship. Get inspired with ideas from these successful campaigns.

## Post-purchase email examples with winning strategies

### 1. Tell new customers about additional features.

New users might be excited to learn about your additional products and features. Follow [Miro](https://miro.com/)’s lead and share more about what you can do for the reader. Visuals like screenshots or real-life photographs of your product can level up your game.

[See full example](https://reallygoodemails.com/emails/-get-the-most-out-of-miro).

### 2. Provide extra value with related content.

Share additional content related to the recent purchase. This might be a user guide, video, article, or something else. [DocuSign](https://www.docusign.com/) does a great job by emailing eSignature users snippets of content that’s hyper-relevant to additional needs that they might have.

[See full example](https://reallygoodemails.com/emails/were-more-than-esignature-much-more).

### 3. Establish a connection with a personalized note.

We all know how to insert the reader’s name into emails. But, take a look at this example from [Cole Haan](https://www.colehaan.com/) — it goes above and beyond by compiling an upsell offer in alignment with the customer’s purchase history.

[See full example](https://reallygoodemails.com/emails/youre-going-to-love-these).

### 4. Show off how amazing your customers are.

Customer appreciation can go a long way. [Airbnb](https://www.airbnb.com/) knows this, so they give kudos to their hosts that surpass traditional thank you notes. What customer data can you compile into a reel, chart, or individualized award?

[See full example](https://reallygoodemails.com/emails/get-a-personalized-highlight-reel-of-your-hosting-success).

### 5. Encourage readers to complete an action.

Now that they’ve ordered, what do you want your reader to do next? [Action Rocket](https://www.actionrocket.co/) wants their reader to take the next step by joining them in the global climate strike — their message design stands out by looking like a traditional post card.

[See full example](https://reallygoodemails.com/emails/out-of-office).

### 6. Share tips and tricks that give users the most from their purchase.

After a customer buys a product is a perfect time to share expert advice. [Harry’s](https://www.harrys.com/en/us) is an authority on shaving. Around Halloween, they sent this email to new users with several ways to use their new trimmer and a relevant upsell offer.

[See full example](https://reallygoodemails.com/emails/ding-dong-here-with-tips-tricks-and-treats).

### 7. Suggest additional products related to the original order.

Speaking of upsell offers, sometimes the whole reason for your post-purchase email can be to introduce another product. [Athletic Greens](https://athleticgreens.com/en) offers an upgrade in the form of a subscription to the products they already know their customers are interested in.

[See full example](https://reallygoodemails.com/emails/want-an-upgrade).

### 8. Offer an incentive for the next purchase.

Individual discounts, coupons, and other incentives are known to keep customers coming back. [Danner](https://www.danner.com/) sends out an offer for free shipping. Note that this can be used for orders above a certain amount, which might also entice shoppers to spend more.

[See full example](https://reallygoodemails.com/emails/welcome-to-danner).

### 9. Invite customers to join you on social media.

By getting your customers involved, you establish a relationship. By doing it on social media, you make that relationship public and gain new attention. [Moment](https://www.shopmoment.com/) uses email to launch a giveaway and gains more traction as a brand.

[See full example](https://reallygoodemails.com/emails/want-1000-to-the-shop-just-by-posting-to-instagram).

### 10. Check for satisfaction and ask for feedback.

Word of mouth has always been powerful. Customer reviews are the lifeblood of a business as it helps brands gain new insights they might have otherwise missed. Check out this example from [Graza](https://www.graza.co/).

[See full example](https://reallygoodemails.com/emails/we-would-really-love-your-feedback).

## Make more personalized post-purchase emails to keep customers happy

Post-purchase emails can serve many purposes. For the best results and to nurture long-term relationships, be sure your message focuses on your customers above your products.

Interested in seeing how Cordial is helping top brands generate more revenue and exceed customer engagement goals? [Schedule a demo](/content/request-demo/index.html) with our team to learn more.