# See how it works: SMS channel

With exceptionally high engagement, SMS messages are at the forefront of mobile marketing. Trigger timely SMS messages based on customer events or behaviors, connect SMS campaigns with other messaging channels, and engage your customers with targeted, valuable messages.

[Watch Now](/content/resources/sms-overview-video/#/index.html)

#### The world’s leading brands are driving record-breaking engagement with Cordial

### Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth