The Intent Divide

Most brands confuse behavior with intent. They see clicks, not context. As AI agents reshape how people discover and buy, this gap is widening with costly consequences. The Intent Divide report reveals why 100% of marketers still rely on behavioral signals while only 34% of consumers feel understood. Based on insights from brand leaders and 1,000+ consumers, discover the five dimensions of intent and how the new Shopper Context Protocol bridges the divide.

YOU’LL LEARN:

• Why misreading intent now costs more than customer trust
• How AI agents are collapsing discovery and purchase into one moment
• The five dimensions brands must master to close the intent divide

The world’s leading brands are driving record-breaking engagement with Cordial

Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth