# How can we help?

## Overview

Account variables are populated with values that are specific to the account. The values are defined by the account admin on the [Account Settings](https://support.cordial.com/hc/en-us/articles/115005365147-Account-Settings) page in the UI, or during account configuration by a Client Success Manager.

| Description            | Syntax                                | Source Values                               |
|------------------------|---------------------------------------|--------------------------------------------|
| Name of the business    | {$account.marketingOrgName}          | Defined by user in Account Settings        |
| Street Address          | {$account.marketingAddress}           | Defined by user in Account Settings        |
| City                    | {$account.marketingCity}              | Defined by user in Account Settings        |
| State                   | {$account.marketingStateCode}         | Defined by user in Account Settings        |
| Postal Code            | {$account.marketingPostalCode}       | Defined by user in Account Settings        |
| Email Address           | {$account.marketingContactEmail}      | Defined by user in Account Settings        |
| Phone Number           | {$account.marketingContactPhone}      | Defined by user in Account Settings        |
| Account Time Zone      | {$account.timezone}                   | Defined by Client Success Manager during account configuration

## CAN SPAM/CASL Compliance

Account variables that are defined in **Account Settings** are useful for CAN SPAM/CASL Compliance and should be used in your email footer. All footers should contain a physical address along with an unsubscribe link for CAN SPAM compliance.

Here is an example of how to render your address in a message using Smarty variables.

```
{$account.marketingOrgName}<br>
{$account.marketingAddress}<br>
{$account.marketingCity}, {$account.marketingStateCode} {$account.marketingPostalCode}<br>
```