# How can we help?

## Overview

Below is a complete list of available audience rules and their definitions.

## Audience rule definitions

You can use audience rules to create dynamic segments of contacts in the [Audience Builder](https://support.cordial.com/hc/en-us/articles/115005532168).

| Channel | Rule | Description |
| --- | --- | --- |
| Email |  |  |
|  | Address | Look up contacts using the email address value. |
|  | Subscribed date | Segment Email audiences using subscribed date, specifically when subscribed date is today, is within a relative timeframe, a calendar timeframe or has value/no value. |
|  | Subscribed status | Segment Email audiences using a specific [subscribe status](https://support.cordial.com/hc/en-us/articles/115005530808#subscribeStatus) value. |
|  | Unsubscribed date | Segment Email audiences using the unsubscribed date, specifically where the unsubscribed date is today, is within a relative timeframe, a calendar timeframe or has value/no value. |
|  | Valid status | Segment audiences using valid or invalid email status. |
| SMS |  |  |
|  | SMS address | Look up contacts using the SMS address value. |
|  | SMS subscribed date | Segment SMS audiences using subscribed date, specifically when subscribed date is today, is within a relative timeframe, a calendar timeframe or has value/no value. SMS keywords can also be added to the search to further refine the audience. |
|  | SMS subscribed status | Segment SMS audiences using a specific [subscribe status](https://support.cordial.com/hc/en-us/articles/115005530808#subscribeStatus) value, including the pending status for SMS contacts who have not completed the double opt-in. |
|  | SMS unsubscribed date | Segment SMS audiences using the unsubscribed date, specifically where the unsubscribed date is today, is within a relative timeframe, a calendar timeframe or has value/no value. |
| Push |  |  |
|  | Address | Look up contacts using the Push address value. |
|  | Subscribe status | Segment Push audiences using a specific channel [subscribe status](https://support.cordial.com/hc/en-us/articles/115005530808#subscribeStatus) value. |
| Attributes |  |  |
|  | Array | Segment audiences using [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368) that are array data types. |
|  | Date | Segment audiences using [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368) that are a date data type. You can also segment using date joined system, date last modified, and date subscribed/unsubscribed. |
|  | Geo-location | Segment audiences using [geo attributes](https://support.cordial.com/hc/en-us/articles/115005528368#geoAttributes) containing information about a contact's physical address. |
|  | Number | Segment audiences using [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368) that are numbers such as age, number of loyalty points, household size, etc. |
|  | String | Segment audiences using [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368) that are string data type. This is also where you can look up a specific contact using the Contact ID (cID) string value. |
| Lists |  |  |
|  | List assignment | Segment audiences by their association or dissociation to one or more [lists](https://support.cordial.com/hc/en-us/articles/115005528428). |
| Cart |  |  |
|  | Cart | Segment audiences based on items that were placed in the [shopping cart](https://support.cordial.com/hc/en-us/articles/360002291932) by visitors on your website. |
| Orders |  |  |
|  | Orders | Segment audiences using [order](https://support.cordial.com/hc/en-us/articles/115005528568-Orders) data, like product purchase history including order and order item properties. |
| Supplements |  |  |
|  | Supplements | Segment audiences using data that is stored in the [supplements](https://support.cordial.com/hc/en-us/articles/115005528468) collection. |
| System events |  |  |
|  | Email: Bounce | Segment audiences using bounce classifications associated with specific messages and message templates. |
|  | Email: Clicks | Segment audiences using click [events](https://support.cordial.com/hc/en-us/articles/115005528508). Results can further be filtered by device type (desktop, tablet, mobile phone). |
|  | Email: Open | Segment audiences using open [events](https://support.cordial.com/hc/en-us/articles/115005528508) associated with specific messages and message templates. Results can further be filtered by open type (any type, human, non-human), and/or by device type (desktop, tablet, mobile phone). |
|  | Email: Sent | Segment audiences by message sent/not sent [event](https://support.cordial.com/hc/en-us/articles/115005528508) history. |
|  | SMS: Click | Segment SMS audience by using click events. |
|  | SMS: Sent | Segment SMS audiences using sent/not sent events. |
|  | Push: Sent | Segment SMS audiences using sent/not sent events. |
|  | Rest: Sent | Segment audiences sent any message using the REST channel. |
| Custom events |  |  |
|  | Custom events | Segment audiences using custom [events](https://support.cordial.com/hc/en-us/articles/115005528508) such as browse, add to cart, order, etc. |

## Audience rule operators

Once a rule has been selected for an audience, a list of operators becomes available to narrow search results. Audience operators help to refine search parameters to create specific audience segments.

## Email

| Rule |  | Operator | Description |
| --- | --- | --- | --- |
| Address |  |  | Select contacts with an email address that meets the provided criteria. These operators are not case sensitive. |
|  |  | Matches | Contacts with an email address that matches the input exactly. |
|  |  | Does not match | Contacts with an email address that does not match the input exactly. |
|  |  | Contains<br>(feature enabled by your CSM) | Contacts that contain the provided input at any point in the email address. |
|  |  | Begins with | Contacts with an email address that begins with the provided character(s). |
|  |  | Ends with | Contacts with an email address that ends with the provided character(s). |
|  |  | Has domain | Contacts with an email address that matches the provided domain (e.g., gmail.com). |
|  |  | Domain matches any | Contacts with an email address whose domain matches any of the provided comma-separated domains (e.g., gmail.com, yahoo.com, hotmail.com). |
|  |  | Domain starts with | Contacts with an email address whose domain starts with the provided character(s). |
|  |  | Has value | Contacts with a value provided for their email address. |
|  |  | Has no value | Contacts without a value provided for their email address. |
| Subscribe date |  |  | Select contacts based on subscribe date. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is today | Contacts with the current day as the subscribe date. |
|  |  | Is exactly | Contacts that subscribed on a specific date 1+ days in the past. |
|  |  | Is within | Contacts with a subscribe date for any day within the selected number of prior days. |
|  |  | Is beyond | Contacts with a subscribe date older than the selected number of days. |
|  |  | Is between | Contacts with a subscribe date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts with a subscribe date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  |  | Is on | Contacts with a subscribe date on the specified date. |
|  |  | Is before | Contacts with a subscribe date before (but not including) the specified date. |
|  |  | Is after | Contacts with a subscribe date after (but not including) the specified date. |
|  | Others |  |  |
|  |  | Has no value | Contacts without a subscribe date. |
|  |  | Has value | Contacts with a subscribe date. |
|  | \*Use create date |  | Checkbox offers the ability to use contacts' date of creation as the subscribe date for contacts with a subscribe date of null. |
| Subscribe status |  |  | Select contacts based on [subscribe status](https://support.cordial.com/hc/en-us/articles/115005530808#subscribeStatus). |
|  |  | Subscribed | Contacts with an email address that is subscribed. |
|  |  | Unsubscribed | Contacts with an email address that is unsubscribed. |
|  |  | None | Contacts with an email address that is neither subscribed nor unsubscribed. |
| Unsubscribe date |  |  | Select contacts based on unsubscribe date. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is today | Contacts with the current day as the unsubscribe date. |
|  |  | Is exactly | Contacts that unsubscribed on a specific date 1+ days in the past. |
|  |  | Is within | Contacts with an unsubscribe date for any day within the selected number of prior days. |
|  |  | Is beyond | Contacts with an unsubscribe date older than the selected number of days. |
|  |  | Is between | Contacts with an unsubscribe date starting at 00:00:00 (midnight) of the first selected day and ending at 23:59:59 of the second selected day. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts with an unsubscribe date starting at 00:00:00 (midnight) of the first selected day and ending at 23:59:59 of the second selected day. |
|  |  | Is on | Contacts with an unsubscribe date on the specified date. |
|  |  | Is before | Contacts with an unsubscribe date before (but not including) the specified date. |
|  |  | Is after | Contacts with an unsubscribe date after (but not including) the specified date. |
|  | Others |  |  |
|  |  | Has no value | Contacts without an unsubscribe date. |
|  |  | Has value | Contacts with an unsubscribe date. |
| Valid status |  |  |  |
|  |  | Valid | Contacts with a valid email address. |
|  |  | Invalid | Contacts without a valid email address. |

## SMS

| Rule |  | Operator | Description |
| --- | --- | --- | --- |
| Address |  |  | Select contacts with a SMS address that meets the provided criteria. |
|  |  | Matches | Contacts with a SMS address that matches the input exactly. |
|  |  | Begins with | Contacts with a SMS address that begins with the provided character(s). |
|  |  | Does not match | Contacts with a SMS address that does not match the input exactly. |
|  |  | Has value | Contacts with a provided SMS address. |
|  |  | Has no value | Contacts without a provided SMS address. |
| Subscribe date |  |  | Select contacts based on subscribe date. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is today | Contacts with the current day as the subscribe date. |
|  |  | Is exactly | Contacts that subscribed on a specific date 1+ days in the past. |
|  |  | Is within | Contacts with a subscribe date for any day within the selected number of prior days. |
|  |  | Is beyond | Contacts with a subscribe date older than the selected number of days. |
|  |  | Is between | Contacts with a subscribe date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts with a subscribe date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  |  | Is on | Contacts with a subscribe date on the specified date. |
|  |  | Is before | Contacts with a subscribe date before (but not including) the specified date. |
|  |  | Is after | Contacts with a subscribe date after (but not including) the specified date. |
|  | Others |  |  |
|  |  | Has no value | Contacts without a subscribe date. |
|  |  | Has value | Contacts with a subscribe date. |
|  | Keywords |  | Options for any keyword, comma-separated keywords, or has no keywords can help to refine the search. |
| Subscribe Status |  |  | Select contacts based on [subscribe status](https://support.cordial.com/hc/en-us/articles/115005530808#subscribeStatus). |
|  |  | Subscribed | Contacts with a SMS address that is subscribed. |
|  |  | Unsubscribed | Contacts with a SMS address that is unsubscribed. |
|  |  | None | Contacts with a SMS address that is neither subscribed nor unsubscribed. |
|  |  | Pending DOI | SMS contacts who have not completed the [double opt-in process](https://support.cordial.com/hc/en-us/articles/360028134971#customize). |
|  | Keywords |  | Options for any keyword, comma-separated keywords, or has no keywords can help to refine the search. |
| Unsubscribe date |  |  | Select contacts based on unsubscribe date. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is today | Contacts with the current day as the unsubscribe date. |
|  |  | Is exactly | Contacts that unsubscribed on a specific date 1+ days in the past. |
|  |  | Is within | Contacts with an unsubscribe date for any day within the selected number of prior days. |
|  |  | Is beyond | Contacts with an unsubscribe date older than the selected number of days. |
|  |  | Is between | Contacts with an unsubscribe date starting at 00:00:00 (midnight) of the first selected day and ending at 23:59:59 of the second selected day. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts with an unsubscribe date starting at 00:00:00 (midnight) of the first selected day and ending at 23:59:59 of the second selected day. |
|  |  | Is on | Contacts with an unsubscribe date on the specified date. |
|  |  | Is before | Contacts with an unsubscribe date before (but not including) the specified date. |
|  |  | Is after | Contacts with an unsubscribe date after (but not including) the specified date. |
|  | Others |  |  |
|  |  | Has no value | Contacts without an unsubscribe date. |
|  |  | Has value | Contacts with an unsubscribe date. |
| Valid status |  |  |  |
|  |  | Valid | Contacts with a valid SMS address. |
|  |  | Invalid | Contacts without a valid SMS address. |

## Push

| Rule |  | Operator | Description |
| --- | --- | --- | --- |
| Address |  |  | Select contacts with a Push address that meets the provided criteria. |
|  |  | Matches | Contacts with a Push address that matches the input exactly. |
|  |  | Does not match | Contacts with a Push address that does not match the input exactly. |
|  |  | Has value | Contacts with a provided Push address. |
|  |  | Has no value | Contacts without a provided Push address. |
| Push notification status |  | Enabled | Contact has at least 1 device that can receive push notifications. |
|  |  | Disabled | Contact has zero devices that can receive push notifications. A contact can still be subscribed if they have at least one device marked as valid, which will allow them to continue to receive In-App and Inbox messages. |
| Subscribe status |  |  | Select contacts based on [subscribe status](https://support.cordial.com/hc/en-us/articles/115005530808#subscribeStatus). |
|  |  | Subscribed | Contacts with a Push address that is subscribed. |
|  |  | Unsubscribed | Contacts with a Push address that is unsubscribed. |
|  |  | None | Contacts with a Push address that is neither subscribed nor unsubscribed. |

## Attributes

| Rule |  | Operator | Description |
| --- | --- | --- | --- |
| Array |  |  | Select contacts with [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368) that are array data types. |
|  |  | Contains | Contacts that contain the provided input at any point in the array attribute. |
|  |  | Does not contain | Contacts that do not contain the provided input at any point in the array attribute. |
|  |  | Has value | Contacts with an attribute that is an array data type. |
|  |  | Has no value | Contacts without an attribute that is an array data type. |
| Date |  |  | Select contacts with [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368) that are date data types. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is today | Contacts with a date attribute is on the current day. |
|  |  | Is exactly | Contacts with a date attribute that is exactly 1+ days in the past/future. |
|  |  | Is within | Contacts with a date attribute that includes any day within the selected number of past/future days. |
|  |  | Is beyond | Contacts with a date attribute that is more than the selected number of past/future days. |
|  |  | Is between | Contacts with a date attribute that includes a date starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | \*Ignore year |  | Checkbox offers the ability to ignore the year associated with a date, such as in searching for birthdays, anniversaries, or other annual dates. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts with a date attribute that includes a date starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  |  | Is on | Contacts with a date attribute that is on the specified date. |
|  |  | Is before | Contacts with a date attribute that is before the specified date. |
|  |  | Is after | Contacts with a date attribute that is after the specified date. |
|  | Others |  |  |
|  |  | Has no value | Contacts without an attribute that is a date data type. |
|  |  | Has value | Contacts with an attribute that is a date data type. |
| Geo-location |  |  | Select contacts with [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368#geoAttributes) that are geo attributes. |
|  |  | Is within | Contacts with a geo attribute that is within the selected number of miles/kilometers of the postal code input. |
|  |  | Is beyond | Contacts with a geo attribute that is further than the selected number of miles/kilometers of the postal code input. |
|  |  | Matches state | Contacts with a geo attribute of the given state abbreviation. |
|  |  | Matches country | Contacts with a geo attribute of the country selected from the dropdown menu. |
|  |  | Matches timezone | Contacts with a geo attribute of the timezone selected from the dropdown menu. |
| Number |  |  | Select contacts with [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368) that are number data types. |
|  |  | Equals | Contacts with a specified number attribute that is equal to the provided number. |
|  |  | Equals any | Contacts with a specified number attribute that is equal to any of the provided numbers. |
|  |  | Is not equal to | Contacts with a specified number attribute that is not equal to the provided number. |
|  |  | Is greater than | Contacts with a specified number attribute that is greater than the provided number. |
|  |  | Is less than | Contacts with a specified number attribute that is less than the provided number. |
|  |  | Is between | Contacts with a specified number attribute that is between the first provided number and the second provided number. |
|  |  | Has value | Contacts with an attribute that is a number data type. |
|  |  | Has no value | Contacts without an attribute that is a number data type. |
| String |  |  | Select contacts with [contact attributes](https://support.cordial.com/hc/en-us/articles/115005528368) that are string data types, |
|  |  | Matches | Contacts with a specified string attribute that matches the provided input exactly. |
|  |  | Matches any | Contacts with a specified string attribute that matches any of the provided characters. |
|  |  | Does not match | Contacts with a specified string attribute that does not match the provided input exactly. |
|  |  | Contains | Contacts with a specified string attribute that matches the provided characters at any point in the string. |
|  |  | Begins with | Contacts with a specified string attribute that begins with the provided input exactly. |
|  |  | Ends with | Contacts with a specified string attribute that ends with the provided input exactly. |
|  |  | Has value | Contacts with an attribute that is a string data type. |
|  |  | Has no value | Contacts without an attribute that is a string data type. |

## Lists

| Rule |  | Operator | Description |
| --- | --- | --- | --- |
| List assignment |  |  | Select contacts by their association or dissociation to one or more [lists](https://support.cordial.com/hc/en-us/articles/115005528428). |
|  |  | Matches any | Contacts associated with any of the selected lists from the dropdown menu. |
|  |  | Matches all | Contacts associated with all of the selected lists from the dropdown menu. |
| Date joined list |  |  | Select contacts by the date they were added to the specified assigned list. |
|  |  | At any time | Contacts associated with the specified list at any time. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is today | Contacts with the current day as the day they joined the specified list. |
|  |  | Is exactly | Contacts with a join date on a specific date 1+ days in the past. |
|  |  | Is within | Contacts with a join date for any day within the selected number of prior days. |
|  |  | Is beyond | Contacts with a join date older than the selected number of days. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts with a join date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  |  | Is on | Contacts with a join date on the specified date. |
|  |  | Is before | Contacts with a join date before (but not including) the specified date. |
|  |  | Is after | Contacts with a join date after (but not including) the specified date. |
|  | Others |  |  |
|  |  | Has no value | Contacts without a join date for the provided list(s). |
|  |  | Has value | Contacts with a join date for the provided list(s). |

## Cart

| Rule |  | Operator | Description |
| --- | --- | --- | --- |
| Cart |  |  | Select contacts based on items that were placed in the [shopping cart](https://support.cordial.com/hc/en-us/articles/360002291932) by visitors on your website. |
|  |  | Contains any items | Contacts with a shopping cart containing at least one item. |
|  |  | Contains specific category | Contacts with a shopping cart containing the category specified from the dropdown menu. |
|  |  | Contains specific item | Contacts with a shopping cart containing the item specified from the dropdown menu. |
| Total cart value |  |  | Filter contacts based on total amount in the shopping cart. |
|  |  | Any value | Contacts meeting the above criteria with a shopping cart total value of any amount. |
|  |  | Is greater than | Contacts meeting the above criteria with a shopping cart total value greater than the specified amount. |
|  |  | Is less than | Contacts meeting the above criteria with a shopping cart total value less than the specified amount. |
|  |  | Is between | Contacts meeting the above criteria with a shopping cart total value between the first and second specified amounts. |
| Last modified |  |  | Filter contacts based on the time of the last modification made to their shopping cart. |
|  |  | At any time | Contacts meeting the above criteria whose shopping cart was last modified at any time. |
|  |  | Is today | Contacts meeting the above criteria whose shopping cart was last modified on the current day. |
|  |  | Is exactly | Contacts meeting the above criteria whose shopping cart was last modified on a specific date 1+ days in the past. |
|  |  | Is within | Contacts meeting the above criteria whose shopping cart was last modified on any day within the selected number of prior days. |
|  |  | Is beyond | Contacts meeting the above criteria whose shopping cart was last modified before the selected number of days in the past. |

## Supplements

| Rule |  | Operator | Description |
| --- | --- | --- | --- |
| Supplement |  |  | Select contacts using data that is stored in the [supplement](https://support.cordial.com/hc/en-us/articles/115005528468) listed in the dropdown menu. |
|  | Condition |  | Filter contacts based on selected criteria from the dropdown menu. |
|  |  | Matches | Contacts with the selected criteria exactly matching the provided input. |
|  |  | Matches any | Contacts with the selected criteria matching any of the provided input values. |
|  |  | Does not match | Contacts with the selected criteria not exactly matching the provided input. |
|  |  | Contains | Contacts with the selected criteria matching the provided input at any point. |
|  |  | Begins with | Contacts with the selected criteria beginning with the provided input. |
|  |  | Ends with | Contacts with the selected criteria ending with the provided input. |
|  |  | Has value | Contacts with the selected criteria. |
|  |  | Has no value | Contacts without the selected criteria. |

## System events

| Rule |  | Operator | Description |
| --- | --- | --- | --- |
| Email |  |  | Select contacts based on email [events](https://support.cordial.com/hc/en-us/articles/115005528508). |
|  |  | Have event | Contacts associated with the selected event. |
|  |  | Do not have event | Contacts not associated with the selected event. |
|  |  | Click | Filter contacts by click event. |
|  |  | Sent | Filter contacts by message-sent event. |
|  |  | Bounce | Filter contacts by bounce event . |
|  |  | Open | Filter contacts by open event. |
|  |  | Any message type | Filter contacts meeting the above criteria for both automation and batch message types. |
|  |  | By automation | Contacts meeting the above criteria for a message automation. |
|  |  | By batch message | Contacts meeting the above criteria for a batch message. |
|  |  | Any message | Contacts meeting the above criteria for any message. |
|  |  | By message name | Contacts meeting the above criteria for the selected message name. |
|  |  | By message tag | Contacts meeting the above criteria for the provided message tag. |
|  |  | By link tag | Contacts meeting the above criteria for the provided link tag. |
|  |  | At any time | Filter contacts meeting the above criteria at any time. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is exactly | Contacts meeting the above search criteria on the selected number of hours/days in the past. |
|  |  | Within the past | Contacts meeting the above search criteria any time within the selected number of prior hours/days. |
|  |  | Is today | Contacts meeting the above search criteria for the current day. |
|  |  | Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Frequency |  | How many times the associated event occurred. |
|  |  | Any frequency | Filter contacts by the associated event happening any number of times. |
|  |  | Equals | Filter contacts by the associated event happening the specified number of times. |
|  |  | Is greater than | Filter contacts by the associated event happening more than the specified number of times. |
|  |  | Is less than | Filter contacts by the associated event happening less than the specified number of times. |
|  |  | Is between | Filter contacts by the associated event happening between the first ands second specified number of times. |
|  | Filter by open type |  |  |
|  |  | Any type (human or non-human) | Contacts meeting the above criteria with any open type. |
|  |  | Human | Contacts meeting the above criteria excluding pre-fetched and proxied opens (ex. [Apple MPP](https://support.cordial.com/hc/en-us/articles/4409478314765)). |
|  |  | Non-human | Contacts meeting the above criteria including pre-fetched and proxied opens (ex. [Apple MPP](https://support.cordial.com/hc/en-us/articles/4409478314765)). |
|  | Filter by device |  |  |
|  |  | Any device | Contacts meeting the above criteria on any device. |
|  |  | Desktop | Contacts meeting the above criteria on a desktop. |
|  |  | Tablet | Contacts meeting the above criteria on a tablet. |
|  |  | Mobile phone | Contacts meeting the above criteria on a mobile phone. |
| SMS |  |  | Select contacts based on SMS [events](https://support.cordial.com/hc/en-us/articles/115005528508). |
|  |  | Have event | Contacts associated with the selected event. |
|  |  | Do not have event | Contacts not associated with the selected event. |
|  |  | Click | Filter contacts by click event. |
|  |  | Deactivated | Filter contacts by SMS deactivation. |
|  |  | Delivered | Filter contacts by delivered events. |
|  |  | Failed | Filter contacts by failed events. |
|  |  | Incoming | Filter contacts by incoming keyword events. |
|  |  | Sent | Filter contacts by message-sent event. |
|  |  | All SMS types | Contacts meeting the above search criteria for all SMS types. |
|  |  | Text only (SMS) | Contacts meeting the above search criteria for only SMS. |
|  |  | Multimedia only (MMS) | Contacts meeting the above search criteria for only MMS. |
|  |  | Any message type | Filter contacts meeting the above criteria for both automation and batch message types. |
|  |  | By automation | Contacts meeting the above criteria for a message automation. |
|  |  | By batch message | Contacts meeting the above criteria for a batch message. |
|  |  | Any message | Contacts meeting the above criteria for any message. |
|  |  | By message name | Contacts meeting the above criteria for the selected message name. |
|  |  | By message tag | Contacts meeting the above criteria for the provided message tag. |
|  |  | By link tag | Contacts meeting the above criteria for the provided link tag. |
|  |  | At any time | Filter contacts meeting the above criteria at any time. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is exactly | Contacts meeting the above search criteria on the selected number of hours/days in the past. |
|  |  | Within the past | Contacts meeting the above search criteria any time within the selected number of prior hours/days. |
|  |  | Is today | Contacts meeting the above search criteria for the current day. |
|  |  | Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Frequency |  | How many times the associated event occurred. |
|  |  | Any frequency | Filter contacts by the associated event happening any number of times. |
|  |  | Equals | Filter contacts by the associated event happening the specified number of times. |
|  |  | Is greater than | Filter contacts by the associated event happening more than the specified number of times. |
|  |  | Is less than | Filter contacts by the associated event happening less than the specified number of times. |
|  |  | Is between | Filter contacts by the associated event happening between the first ands second specified number of times. |
|  | Filter by device |  |  |
|  |  | Any device | Contacts meeting the above criteria on any device. |
|  |  | Desktop | Contacts meeting the above criteria on a desktop. |
|  |  | Tablet | Contacts meeting the above criteria on a tablet. |
|  |  | Mobile phone | Contacts meeting the above criteria on a mobile phone. |
| Push |  |  | Select contacts based on Push [events](https://support.cordial.com/hc/en-us/articles/115005528508). |
|  |  | Have event | Contacts associated with the selected event. |
|  |  | Do not have event | Contacts not associated with the selected event. |
|  |  | Sent | Filter contacts by message-sent event. |
|  |  | Any message type | Filter contacts meeting the above criteria for both automation and batch message types. |
|  |  | By automation | Contacts meeting the above criteria for a message automation. |
|  |  | By batch message | Contacts meeting the above criteria for a batch message. |
|  |  | Any message | Contacts meeting the above criteria for any message. |
|  |  | By message name | Contacts meeting the above criteria for the selected message name. |
|  |  | By message tag | Contacts meeting the above criteria for the provided message tag. |
|  |  | By link tag | Contacts meeting the above criteria for the provided link tag. |
|  |  | At any time | Filter contacts meeting the above criteria at any time. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is exactly | Contacts meeting the above search criteria on the selected number of hours/days in the past. |
|  |  | Within the past | Contacts meeting the above search criteria any time within the selected number of prior hours/days. |
|  |  | Is today | Contacts meeting the above search criteria for the current day. |
|  |  | Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Frequency |  | How many times the associated event occurred. |
|  |  | Any frequency | Filter contacts by the associated event happening any number of times. |
|  |  | Equals | Filter contacts by the associated event happening the specified number of times. |
|  |  | Is greater than | Filter contacts by the associated event happening more than the specified number of times. |
|  |  | Is less than | Filter contacts by the associated event happening less than the specified number of times. |
|  |  | Is between | Filter contacts by the associated event happening between the first ands second specified number of times. |
|  | Filter by device |  |  |
|  |  | Any device | Contacts meeting the above criteria on any device. |
|  |  | Desktop | Contacts meeting the above criteria on a desktop. |
|  |  | Tablet | Contacts meeting the above criteria on a tablet. |
|  |  | Mobile phone | Contacts meeting the above criteria on a mobile phone. |
| Rest |  |  | Select contacts based on REST [events](https://support.cordial.com/hc/en-us/articles/115005528508). |
|  |  | Have event | Contacts associated with the selected event. |
|  |  | Do not have event | Contacts not associated with the selected event. |
|  |  | Sent | Filter contacts by message-sent event using the REST channel. |
|  |  | Any message type | Filter contacts meeting the above criteria for both automation and batch message types. |
|  |  | By automation | Contacts meeting the above criteria for a message automation. |
|  |  | By batch message | Contacts meeting the above criteria for a batch message. |
|  |  | Any message | Contacts meeting the above criteria for any message. |
|  |  | By message name | Contacts meeting the above criteria for the selected message name. |
|  |  | By message tag | Contacts meeting the above criteria for the provided message tag. |
|  |  | By link tag | Contacts meeting the above criteria for the provided link tag. |
|  |  | At any time | Filter contacts meeting the above criteria at any time. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is exactly | Contacts meeting the above search criteria on the selected number of hours/days in the past. |
|  |  | Within the past | Contacts meeting the above search criteria any time within the selected number of prior hours/days. |
|  |  | Is today | Contacts meeting the above search criteria for the current day. |
|  |  | Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Calendar timeframe |  | Selections are based on MM/DD/YYYY date format. |
|  |  | Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Frequency |  | How many times the associated event occurred. |
|  |  | Any frequency | Filter contacts by the associated event happening any number of times. |
|  |  | Equals | Filter contacts by the associated event happening the specified number of times. |
|  |  | Is greater than | Filter contacts by the associated event happening more than the specified number of times. |
|  |  | Is less than | Filter contacts by the associated event happening less than the specified number of times. |
|  |  | Is between | Filter contacts by the associated event happening between the first ands second specified number of times. |
|  | Filter by device |  |  |
|  |  | Any device | Contacts meeting the above criteria on any device. |
|  |  | Desktop | Contacts meeting the above criteria on a desktop. |
|  |  | Tablet | Contacts meeting the above criteria on a tablet. |
|  |  | Mobile phone | Contacts meeting the above criteria on a mobile phone. |
| Custom events |  |  | Select contacts using custom [events](https://support.cordial.com/hc/en-us/articles/115005528508). |
|  |  | At any time | Filter contacts associated with the above event at any time. |
|  | Relative timeframe |  | Selections are relative to the current day. |
|  |  | Is exactly | Contacts associated with the above event on the selected number of hours/days in the past. |
|  |  | Within the past | Contacts associated with the above event within the selected number of hours/days in the past. |
|  |  | Is between | Contacts associated with the above event starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. |
|  | Frequency |  | How many times the associated event occurred. |
|  |  | Any frequency | Filter contacts by the associated event happening any number of times. |
|  |  | Equals | Filter contacts by the associated event happening the specified number of times. |
|  |  | Is greater than | Filter contacts by the associated event happening more than the specified number of times. |
|  |  | Is less than | Filter contacts by the associated event happening less than the specified number of times. |
|  |  | Is between | Filter contacts by the associated event happening between the first ands second specified number of times.