# **Understand your customers**

When you understand, you can predict, and when you can predict, you can automate.

**Basic predictions are table stakes. Cordial AI raises the stakes.**

With an understanding of your customer, you can predict the right message, at the right time, for the right person. When you understand your customers’ reactions to complex variables, you can predict their behavior—and how to drive the results your business cares about.

**Cordial AI can understand and predict things like:**

- The right audience for the results you want to achieve
- How likely your customers are to churn, based on your definition of churn
- The right channel and frequency
- The right content – whether it’s tone, product, or imagery – to trigger an action

### **Predict your customers' future behaviors**

**Product Recommendations**

Utilize advanced machine learning to analyze your customers' behaviors, preferences, and purchase history, to predict personalized recommendations that resonate.

**Send Time Optimization**

Analyze contacts’ past engagement, order history, browsing, and cart activity to calculate optimal send time to increase engagement.

**Predict Channel**

Analyze past behaviors and predict the ideal channel your customers are most likely to engage with across email, SMS, and mobile app at a 1:1 message level.

‍_*coming soon*

**Predict Frequency**

Better understand your customers, when they are engaged and when to back off to ensure the relationship is maintained. Personal frequency caps allow for adaptive message volume.

‍_*coming soon*

### Unlock customer understanding with Cordial AI.

Connect with us to see how Cordial’s next-gen data platform has the flexibility and power to support your specific data shape and business needs.

[Talk with us](https://understand.cordial.com/talk-with-us)

**Cordial AI** is a comprehensive approach to understanding

[**your message**  
**See what Cordial AI can do**  
 [**you - the marketer**  
**Meet a More Human UX**