# identity.md

## Organization Overview
- **Company Name:** Cordial
- **Mission:** Cordial is an enterprise cross-channel marketing platform that unifies customer data, AI personalization, and messaging (email, SMS, mobile app) in one system, empowering brands to personalize campaigns that drive growth and create lifetime customers.
- **Company Structure and Legal Entity:** Cordial Experience, Inc.
- **Founded Date and Location:** Founded in 2014, with a primary address in San Diego, CA, US.
- **Size and Scale:** 51-500 employees.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jeremy Swift: CEO and Co-Founder
    - Adam Gillespie: CTO and Co-Founder
    - David Baker: Co-Founder
    - Chris McGreal: Co-Founder
    (About page: https://cordial.com/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Cordial provides an enterprise marketing platform that combines a customer data platform (CDP), AI-powered personalization, cross-channel messaging (email, SMS, mobile app), identity resolution, and journey orchestration in a single system. It serves enterprise and high-growth retail, travel, and DTC brands.
- **Location(s) and Geographic Presence:** 402 W. Broadway, Suite 700, San Diego, CA 92101, US.
- **Key Partnerships and Affiliations:** Details forthcoming.